F3 didn't start in a lab. It started with a founder who couldn't find a clean, effective way to stay focused - not just awake. Energy wasn't the problem.

Clarity was.

In this short video, F3 founder Harrison Rogers shares the story behind the formula: why he created the drink for himself, and how it became a brand built to help others perform on purpose—not adrenaline. This is the fuel for people who lead, decide, and execute with intention.